GoSwiff, a global financial solutions provider, announced today with UniCredit, one of the major financial institutions in Romania, and MasterCard, operating the world’s fastest payments processing network, a partnership to launch mobile payments in Romania. The partnership is created to enable Allianz-Tiriac Asigurari agents to start accepting card payments with mobile point of sale (mPOS) for the insurance policies issued by the company. Thus, Allianz-Tiriac Asigurari becomes the first insurance company in Romania to offer this solution, enabling the client to pay insurance premium directly to the agent who sells the insurance policy.
Allianz-Tiriac is one of the leading insurers on the Romanian market with over 2,800 insurance agents across the country. The company integrated to its product portfolio an innovative payment acceptance solution on the go for its agents to help them close the deals with customers during a meeting and to provide the customer with a convenience to pay the premium on the spot.
“For Allianz-Tiriac, the mobile point of sale (mPOS) represents another step we made towards the improvement of the customer experience. We have to point out we are the first insurance company on the Romanian market that launches this innovative payment method and this partnership with UniCredit Bank, MasterCard and GoSwiff is in line with our digital strategy, helping us provide fast and reliable services for our clients”, said Bogdan Zamfirescu, Head of Operations Back Office Division within Allianz-Tiriac.The new platform for payments processing via mPOS has all the elements an insurance service provider would need to increase insurance sales with card acceptance, including merchant portal to manage the insurance packages, promotions, and agents in the field, equip them with easy to use mobile payment applications and high quality card readers. This not only allows a greater number of agents to accept digital payments, but also improves the buying experience for their customers – by making the transaction easier, safer and more efficient.“Within this partnership, UniCredit Bank offers the mobile payment acceptance solution, a solution that, we are convinced, will offer increased benefits in terms of increased efficiency and competitiveness to our partner Allianz-Tiriac Asigurari. The current collaboration is in line with UniCredit Bank’s strategy to always offer the most advanced technologies and high quality services to our customers and partners”, said Gabriel Jeflea, Global Transactional Banking Director, at UniCredit Bank.
Starting with 2015, Romanian financial legislation requires a new limit set on cash transactions aiming to increase transparency, to enhance control over cash transactions and to stirring usage of electronic payments, encouraging consumers to use electronic methods of payment.
“We are proud to be, once again, on the forefront of innovation in mobile payments solutions and, through this partnership, we are showcasing the drive to move away from cash whilst reaffirming our technological prowess in providing the optimal solution. We would like to thank our partners for sharing our vision and we would like to restate our commitment to further support businesses and governments, in developing card acceptance infrastructure to the benefit of consumers”, said Gabriel Ghiță, Head of New Business CEE at MasterCard.
“Being selected by one of the leading banks in Romania demonstrates our capabilities in different markets and further expands our reach in Eastern Europe. We are delighted to enter into this partnership to help Allianz‑Tiriac in launching this innovative solution on the Romanian market. MasterCard’s and UniCredit Bank’s combined expertise in the card payment industry complements our mobile payment offering perfectly”, said Stefano Diemmi, Head of Europe & Global Accounts, GoSwiff.
About UniCredit Group
UniCredit Bank is part of UniCredit Group, the largest banking group in Central and Eastern Europe and one of the largest in Europe. UniCredit Bank is a true “one-stop-shop” for financial services, serving more than 600 thousand customers. The Group is present in Romania through: UniCredit Bank, UniCredit Consumer Financing, UniCredit Leasing Corporation, UniCredit Insurance Broker, UniCredit Leasing Fleet Management, UCTAM, Pioneer Asset Management, and UniCredit Business Integrated Solutions.
Ioana Ursu, email@example.com, +40 723 653 072
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news.
Andrada Busuioc, Golin Romania, ABusuioc@golin.com, +40 745 974 785
Allianz-Tiriac is one of the most important insurance companies on the Romanian market, having more than 20 years of expertise in financial protection and planning. The company has a nationwide presence with a distribution network of more than 204 branches and agencies. Allianz‑Tiriac was constantly a trendsetter making an important contribution to the development of a sustainable insurance market in Romania. The offer of the company includes a full range of solutions for life and non-life insurances, designated for both companies and individuals. Allianz-Tiriac was declared the most trusted insurance brand in 2015, remaining a loyalty leader on the market for the 9th consecutive year.
Allianz-Tiriac is part of Allianz Group, one of the strongest financial communities worldwide.
Iulia Panoiu, firstname.lastname@example.org
GoSwiff International is a global financial solutions provider. We offer integrated white label payment gateways and mobile applications for online, mobile and in-store payments – and are helping to meet the growing demand for digital payments in both emerging and developed markets. Our secure payment solutions are benefiting financial institutions, mobile network operators, merchants and consumers by increasing financial inclusion and providing a safer, faster and more cost-efficient means of payment. Incorporated in 2010, GoSwiff is headquartered in Singapore and currently has a presence in 22 countries around the world.
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